You're coaching clients, but your results still feel inconsistent.
Watch the video to learn exactly what's inside the AN Education Hub — and why it's different to anything else out there.
AN Education Hub
Weekly live calls, 20+ webinars, coaching community and more. Join the AN Education Hub and become the coach your clients never want to leave. Cancel anytime.
£99.99 GBP every month
Coaches.
More knowledge is
not the answer.
You already know the theory. You've done the courses. You understand calories, macros, training principles.
But when a client stalls, or pushes back, or comes to you with something complex... you second-guess yourself.
That's not an information problem. That's an application problem.
Most coaches hit this point:
You have knowledge, but struggle to apply it to real life clients.
When a client doesn't respond how you expected, you're second-guessing every decision you make.
You’ve done courses before, but you still lack confidence.
Sitting in front of a real client with a real problem, the theory goes out the window.
You care about being a great coach, but feel like there’s a gap in your understanding.
And that gap shows up every time a client asks you something you're not sure about.
Some of your clients get results, others stall and you don’t know why.
You're doing the same things, getting completely different outcomes, and you can't work out what's missing.
Real clients don't behave like textbooks.
Most education only teaches you the theory, not how to think and apply it.
And when progress stalls, coaches start guessing, lose confidence and start doubting themselves.
Most coaches have the knowledge. What they're missing is this:
What you actually need:
✓ Better coaching application
✓ More confidence in your decision making
✓ Support when clients become more complex
✓ Somewhere to ask questions when you don't know what to do
That's exactly why we created the AN Education Hub.
What's included in your subscription:
🎙️
Weekly Live Education
Every Thursday at 1pm. Real coaching scenarios, real client problems — answered live by Nathan and Ali.
💻
Access to 20+ Webinars
On-demand education covering coaching foundations, nutrition, training and client communication.
🤝
Coaching Application
Learn how to make confident decisions with real clients instead of second-guessing yourself.
👥
Coaches Community
Ask questions and learn alongside coaches who are trying to improve, just like you.
💪
Monthly Training Meet Ups
Train with Nathan and Ali and other members in person.
🏷️
Seminar Discounts
Hub members get discounted access to future AN Education seminars.
Is the AN Education Hub For You?
We built this for coaches who:
✓ Want to provide a better service and become one of the best coaches in their area
✓ Want to know more than just calories in versus calories out
✓ Know the basics but struggle to apply them to real people
✓ Have clients whose results are inconsistent and don't know why
✓ Have done courses in the past but still lack confidence applying what they learned
Nodding at any of these?
JOIN USWhat You’ll Learn Inside The AN Education Hub:
First 30 Day Sprint
The foundations most coaches never properly learn.
- What is a coach
- How to build authority as an online or in person coach
- How to communicate with clients properly
- What your clients can expect from you as a coach
- How to deal with imposter syndrome
Coaching Application
Learn how to actually coach your clients properly.
- What to include in your onboarding form
- How to manage expectations in your onboarding video
- What you should track and questions to ask in your check-in form
- Roadmapping a client's journey
- How to deal with setbacks and resistance
- Common mistakes a client makes in different phases
- How to create boundaries to manage a higher client load
Foundations of Nutrition
Understand nutrition at a deeper level.
- Apply nutritional principles to real clients
- Make changes based on analysing data properly, not guessing
- Energy balance
- Macros made simple
- Tracking data, check-ins and making adjustments with nutrition
- Structuring a client's journey
Foundations Of Training
How to program your clients more effectively.
- Programming considerations
- What rep ranges and how many sets to advise
- How frequently should your clients train
- Should you advise your clients to do cardio
- Learn how to write simple, effective training programs
- Be confident taking a client through the full journey from start to finish
AN Education Hub
Weekly live calls, 20+ webinars, coaching community and more. Join the AN Education Hub and become the coach your clients never want to leave. Cancel anytime.
£99.99 GBP every month
Don't just take our word for it:
Hear what some coaches on the inside of the AN Education Hub are saying.
"AN Education helped me stop guessing with more complex clients.
I needed a deeper understanding of gut health, digestion, nutrition and how to actually help clients with underlying issues.
Being able to bring real client cases to the calls and get immediate feedback completely changed the way I coach.
I’m now putting my whole team through the mentorship because of the level of detail and support inside it."
Kate — Online Coach (6 Years)
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Over 20 webinars.
Every single one built around real clients.
From coaching fundamentals to gut health, blood work, programming for different types of clients and beyond. Everything you need to handle whoever walks through the door.
Here are just a few examples:
Plus new content added regularly.
AN Education Hub
Weekly live calls, 20+ webinars, coaching community and more. Join the AN Education Hub and become the coach your clients never want to leave. Cancel anytime.
£99.99 GBP every month
Built by coaches who’ve worked with 12,000+ clients.
Between us we have worked with over 12,000 clients across online and in-person coaching.
We kept seeing the same thing. Coaches who genuinely cared about their clients but struggled to apply their knowledge when things got complicated. When a client stalled, they guessed. When something complex came up, they panicked.
Not because they were bad coaches, but because nobody had ever shown them how to think through it properly.
That is the gap the AN Education Hub exists to close.
We are not here to give you more information. We are here to help you use what you already know and fill in what you are missing — so you can become the kind of coach your clients never want to leave.
A bit about us:
Nathan Bevan
Co-Founder & Coach
I have been coaching for over a decade, but my journey started long before that. As a rugby player in my early 20s, my drive to build muscle led to a whole host of digestive issues that nobody could explain. That sent me down a rabbit hole of gut health, nutrition and self-experimentation that completely changed how I think about the body.
I became obsessed with understanding the why behind everything. I studied constantly, applied everything to myself first, and eventually started applying it to clients. That obsession is what built my coaching philosophy — and it is what the AN Education Hub is built on.
I have worked with over 6,000 clients. Everything I know, I want to share with you
Ali Fraser
Co-Founder & Coach
I have been in the fitness industry for over a decade, starting with a company that put continuous education at the centre of everything. That principle has never left me.
I have competed in bodybuilding and will be stepping on stage again this year. But the biggest thing that shaped how I coach was being diagnosed with colitis. It pushed me deep into gut health and stress management and taught me something most coaches miss — if you want to look good on the outside, you have to feel good on the inside first.
I have learned from some of the best coaches in the world and the biggest lesson from all of them is the same. There is no one size fits all. Everything has to be adapted to the individual in front of you. That is what I teach inside the hub.
What more coaches are saying about us:
"In the past six months I've delivered some of my best client results to date.
I put that down to improving as a coach and being able to communicate better around the problems my clients come across.
What makes AN Education so different is that it is so practical to what you would realistically experience in the coaching world. You will improve as a coach massively and your client results will improve as a result."
— Danny, Online Coach (6 years experience)
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